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	<title> &#187; microsoft</title>
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		<title>BLAST PROCESSING! Episode 98 &#8211; Good business is where you find it.</title>
		<link>http://pixelverdict.com/2011/05/26/blast-processing-episode-98-good-business-is-where-you-find-it/</link>
		<comments>http://pixelverdict.com/2011/05/26/blast-processing-episode-98-good-business-is-where-you-find-it/#comments</comments>
		<pubDate>Thu, 26 May 2011 17:46:19 +0000</pubDate>
		<dc:creator>Jon Mercer</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[blast processing]]></category>
		<category><![CDATA[Dirt 3]]></category>
		<category><![CDATA[e3]]></category>
		<category><![CDATA[L.A. Noire]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Modern Warfare 3]]></category>
		<category><![CDATA[The First Templar]]></category>
		<category><![CDATA[The Witcher 2]]></category>

		<guid isPermaLink="false">http://pixelverdict.com/?p=4354</guid>
		<description><![CDATA[Suit up with Steve and Jon for another epic sortie against the forces of boredom. Your two favourite Canadian gaming chimps find new and exciting ways to eviscerate 75 minutes of your precious time. On the news front; Steve breathes an incredulous sigh of relief as the PSN Crisis lumbers to an end (and nobody [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>Suit up with Steve and Jon for another epic sortie against the forces of boredom.  Your two favourite Canadian gaming chimps find new and exciting ways to eviscerate 75 minutes of your precious time.</p>
<p>On the news front; Steve breathes an incredulous sigh of relief as the PSN Crisis lumbers to an end (and nobody thought to tell him!?), and there&#8217;s a thrilling discussion about the perfectly-timed <em>Modern Warfare 3</em> info &#8220;leak&#8221;.</p>
<p>Jon offers up a nickel&#8217;s worth of free advice to one of the major first-party developers regarding their big E3 performance this year before the boys get onto the topics of the day and discuss the games they&#8217;ve been and you should be playing.  There&#8217;s some love doled out to <em>Dirt 3</em>, <em>The Witcher 2</em> (DYLAN!!  You son of a witch!), and some game about Templars, but they all slink into the background once <em>L.A. Noire</em> takes the stage.  Has Rockstar struck gold again?  Is this the first Mature-rated game to truly be mature?</p>
<p>Share in the comments below, over in the DVD Verdict Jury Room forums, or by emailing <a href="mailto:feedback@pixelverdict.com">feedback@pixelverdict.com</a>.<br />
&#8220;Introduction&#8221; by KCE Sound Team<br />
&#8220;Child In Time&#8221; by Deep Purple</p>

<p>You can listen to the show with the player above, <a href="http://www.pixelverdict.com/podcast/blast_processing_episode98.mp3">download</a> it here, or subscribe through iTunes or by adding our feed to your podcatcher of choice.</p>
</div>
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		<title>BLAST PROCESSING! Episode 66: E3 2010 Part One (Microsoft)</title>
		<link>http://pixelverdict.com/2010/06/17/blast-processing-episode-66-e3-2010-part-one-microsoft/</link>
		<comments>http://pixelverdict.com/2010/06/17/blast-processing-episode-66-e3-2010-part-one-microsoft/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 08:00:10 +0000</pubDate>
		<dc:creator>Erich</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Call of Duty Black Ops]]></category>
		<category><![CDATA[e3]]></category>
		<category><![CDATA[Fable III]]></category>
		<category><![CDATA[Gears of War 3]]></category>
		<category><![CDATA[Halo Reach]]></category>
		<category><![CDATA[kinect]]></category>
		<category><![CDATA[Metal Gear Solid Rising]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://pixelverdict.com/?p=3960</guid>
		<description><![CDATA[Jon, Dave, and Erich break down Microsoft&#8217;s E3 2010 press conference, from the blood-soaked alien landscapes of Halo Reach and Gears of War 3, to the family friendly line-up for their new motion control device, Kinect. Did this year&#8217;s presser have all the right moves, or is the newly redesigned Xbox 360&#8242;s focus on controller-free [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pixelverdict.com/wp-content/uploads/2010/06/bp_66.jpg"><img src="http://pixelverdict.com/wp-content/uploads/2010/06/bp_66.jpg" alt="" title="bp_66" width="450" height="278" class="alignnone size-full wp-image-3962" /></a></p>
<p>Jon, Dave, and Erich break down Microsoft&#8217;s E3 2010 press conference, from the blood-soaked alien landscapes of <em>Halo Reach</em> and <em>Gears of War 3</em>, to the family friendly line-up for their new motion control device, Kinect. Did this year&#8217;s presser have all the right moves, or is the newly redesigned Xbox 360&#8242;s focus on controller-free gaming an Epic Flail? </p>
<p>What did you think of the E3 press conferences? Let us know in the comments below, over in the DVD Verdict <a href="http://www.dvdverdict.com/juryroom/viewtopic.php?f=58&#038;t=4478&#038;start=0">Jury Room</a> forums, or by emailing at <a href="mailto:feedback@pixelverdict.com">feedback@pixelverdict.com</a>.</p>
<p>You can listen to the show with the player below, <a href="http://www.pixelverdict.com/podcast/blast_processing_episode66.mp3">download</a> it here, or subscribe through <a href=" http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=307907540 ">iTunes</a> or by adding our <a href="http://feeds2.feedburner.com/BLAST-PROCESSING">feed</a> to your podcatcher of choice.</p>

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		<title>E3 &#8211; Round 1 &#8211; Microsoft Press Briefing 2010</title>
		<link>http://pixelverdict.com/2010/06/14/e3-round-1-microsoft-press-briefing-2010/</link>
		<comments>http://pixelverdict.com/2010/06/14/e3-round-1-microsoft-press-briefing-2010/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 20:07:41 +0000</pubDate>
		<dc:creator>Steve Power</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[crapola]]></category>
		<category><![CDATA[E3 2010]]></category>
		<category><![CDATA[kinect]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[natal]]></category>
		<category><![CDATA[Xbox360]]></category>

		<guid isPermaLink="false">http://pixelverdict.com/?p=3939</guid>
		<description><![CDATA[Steve&#8217;s Take: Call of duty: Black Ops &#8211; Right out of the gate, i&#8217;m given hope with an awesome looking gameplay sequence &#8211; including some awesome helicopter action. Lots of pretty looking carnage. Graphics looked to be kicked up a notch, and the whole Vietnam/Cold War setting is a fresh coat of paint. Thumbs up. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3941" class="wp-caption aligncenter" style="width: 460px"><a href="http://pixelverdict.com/wp-content/uploads/2010/06/img_230222_xbox360slim_450x360.jpg"><img class="size-full wp-image-3941" title="img_230222_xbox360slim_450x360" src="http://pixelverdict.com/wp-content/uploads/2010/06/img_230222_xbox360slim_450x360.jpg" alt="" width="450" height="253" /></a><p class="wp-caption-text">This is all you need to see...</p></div>
<p><span id="more-3939"></span></p>
<div id="_mcePaste"></div>
<div><a href="http://pixelverdict.com/wp-content/uploads/2010/06/e3_logo.png"><img class="aligncenter size-full wp-image-3940" title="e3_logo" src="http://pixelverdict.com/wp-content/uploads/2010/06/e3_logo.png" alt="" width="422" height="500" /></a></div>
<div><strong>Steve&#8217;s Take:</strong></div>
<div id="_mcePaste"><strong>Call of duty: Black Ops</strong> &#8211; Right out of the gate, i&#8217;m given hope with an awesome looking gameplay sequence &#8211; including some awesome helicopter action. Lots of pretty looking carnage. Graphics looked to be kicked up a notch, and the whole Vietnam/Cold War setting is a fresh coat of paint. Thumbs up.</div>
<div><strong>Metal Gear: Rising</strong> &#8211; Awkward controls, bizarre sword-slashing mechanics. A game that should feature lightnign fast sword action looks slow and cumbersome. Also, recieving mixed signals on whether or not it&#8217;s a Kinect game, considering the blathering they did about that &#8220;device&#8221; before showing off Rising. This one is a heartbreaker for me. Thumbs down.</div>
<div><strong>Gears of War III</strong> &#8211; It&#8217;s gears, with four player co-op. Fun times. Should be entertaining enough, even if it does look sort of same-y. I&#8217;m sure the Gears diehards who weren&#8217;t turned off by Gears 2&#8242;s gimped matchmaking and tyhe constant whining of Dominic will be happy. Thumbs up.</div>
<div><strong>Fable III</strong> &#8211; No mention of Kinect support (*phew*). I&#8217;m still not entirely sure what to make of this one. There hasn&#8217;t been much talk of the gameplay, but everything looks pretty farmiliar. I&#8217;m nervously anticipating considering how much i loved the first one (and how much the unfinished mess the second one was let me down). Even Handed motion.</div>
<div><strong>Codename: Kingdoms</strong> &#8211; Microsoft published, Crytek developed. All that was shown was a 300-style live action teaser. Nothing to see here, move along. At least it&#8217;s a new property i guess. Even Handed Motion.</div>
<div><strong>Halo: Reach</strong> &#8211; Now this is more like it. Our first , a glimpse at the single player campaign. Looks good, looks a lot like Halo (gosh!), prettied up a little, but not quite cutting edge or anythin&#8230; holy crap! SPACE BATTLES! <span style="font-size: 12.7315px;">Thumbs up!</span></div>
<div><span style="font-size: 12.7315px;"><strong>Xbox Live and the Dashboard</strong> &#8211; ESPN integration for all you sports nuts, plus some more avatar nonsense, some crap i didn&#8217;t bother paying attention to, Justin Bieber or some such nonsense, oh, and it all controls with Nata&#8230; Kinect, sorry. Yawn. No free live this year, no real additions to the service itself. Thumbs down.</span></div>
<div><span style="font-size: 12.7315px;"><br />
</span></div>
<div id="_mcePaste"><strong>Microsoft Kinect</strong> &#8211; The bit you all been waiting for. A pile of crummy launch titles, some dull looking gesture controls for your dashboard &#8211; complete with hand cursor, and voice commands. Coming next year, a Forza racing title with canned video clips and &#8216;interactive&#8217; sequences that look like something off of a flash website, and a completely wretched Star Wars title that&#8217;s basically lightsaber battles on rails. This looks like absolute ass. They want us to play $150-plus for this? Thumbs down.</div>
<div id="_mcePaste"><strong>Newly redesigned Xbox360</strong> &#8211; Same price as the old, 250GB Hard Drive, Wireless N built in, super quiet, In stores THIS WEEK! Oh SNAP! I&#8217;m having Sega Saturn flashbacks. The system looks kinda ok. Big questions: Does it have to stand upright? Can my old Hard drive fit? (doesn&#8217;t look like). Thumbs up (if the old drive fits, and it doesn&#8217;t go off like a nuke in my living room.)</div>
<div id="_mcePaste">Overall, Thankfully they paid heed to my request from last year and didn&#8217;t try to dazzle the crowd with BS celebrity appearances. Unfortunately, they continue to focus on content like avatars, ancilliary features, and the new bane of my existence, Kinect. I can&#8217;t help but think that all but the staunchest of microsoft supporters will feel a little abandoned by the big M this year. No megatons, no big suprises, not even a decent new game announcment. On top of that, one of the titles i&#8217;d been anticipating looks like warmed over ass (Metal Gear: Rising). Once again, Microsoft is hedging bets on clunky looking motion and gesture controls and relying on third parties to deliver &#8211; a dangerous game considering the total lack of third party exclusives these days.</div>
<div>Steve&#8217;s Grade:  <span style="color: #ff0000;"><strong>D-</strong></span></div>
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		<title>Wacky Rumor of the Day That&#8217;s Sending the Webz Atwitter: Microsoft and EA 2-Getha f-Eva</title>
		<link>http://pixelverdict.com/2009/09/23/wacky-rumor-of-the-day-thats-sending-the-webz-atwitter-microsoft-and-ea-2-getha-f-eva/</link>
		<comments>http://pixelverdict.com/2009/09/23/wacky-rumor-of-the-day-thats-sending-the-webz-atwitter-microsoft-and-ea-2-getha-f-eva/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:58:34 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ea]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://pixelverdict.com/?p=2796</guid>
		<description><![CDATA[This one&#8217;s been the comment bait around the video game &#8216;sphere.  Reuters is coughing up speculation about a possible buy-out from Microsoft.  Crazy if it&#8217;s true, for sure and brings up all kinds of questions. What does that mean for Madden&#8217;s NFL exclusivity?  Would EA&#8217;s cross-platform juice be nixed?  How&#8211;precisely&#8211;is one Peter Moore involved?  Feel [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-2797" title="softea" src="http://pixelverdict.com/wp-content/uploads/2009/09/softea.jpg" alt="softea" width="450" height="293" /></p>
<p>This one&#8217;s been the comment bait around the video game &#8216;sphere.  <a href="http://www.reuters.com/article/marketsNews/idCNN2339589020090923?rpc=44">Reuters</a> is coughing up speculation about a possible buy-out from Microsoft.  Crazy if it&#8217;s true, for sure and brings up all kinds of questions.</p>
<p>What does that mean for Madden&#8217;s NFL exclusivity?  Would EA&#8217;s cross-platform juice be nixed?  How&#8211;<em>precisely</em>&#8211;is one Peter Moore involved?  Feel free to fan the flames below.</p>
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		<title>343 Industries Means Microsoft Kind of High on this Halo Thing</title>
		<link>http://pixelverdict.com/2009/07/23/343-industries-means-microsoft-kind-of-high-on-this-halo-thing/</link>
		<comments>http://pixelverdict.com/2009/07/23/343-industries-means-microsoft-kind-of-high-on-this-halo-thing/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 18:07:24 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[343 industries]]></category>
		<category><![CDATA[halo]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://pixelverdict.com/?p=2312</guid>
		<description><![CDATA[After rumors and speculation, it&#8217;s been confirmed that 343 Industries is indeed the &#8216;Soft&#8217;s internal Halo studio.  The detachment&#8217;s first unveiling: this actually-kind-of-badass-looking Halo anime. I&#8217;m a fan of the mythology and the games for sure and look forward to future releases, but it strikes me Microsoft should be careful with their precious IP.  Don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-2313 aligncenter" title="mrh" src="http://pixelverdict.com/wp-content/uploads/2009/07/mrh.jpg" alt="mrh" width="450" height="295" /></p>
<p>After rumors and speculation, it&#8217;s been <a href="http://www.develop-online.net/news/32471/Bungie-ex-named-as-343-Industries-head">confirmed</a> that 343 Industries is indeed the &#8216;Soft&#8217;s internal Halo studio.  The detachment&#8217;s first unveiling: <a href="http://latimesblogs.latimes.com/entertainmentnewsbuzz/2009/07/video-game-publishers-microsoft-ubisoft-invading-hollywoods-turf.html">this</a> actually-kind-of-badass-looking <em>Halo </em>anime.</p>
<p>I&#8217;m a fan of the mythology and the games for sure and look forward to future releases, but it strikes me Microsoft should be careful with their precious IP.  Don&#8217;t want little old Master Chief to be overexposed.  Or maybe that starship has sailed already?</p>
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		<title>BLAST PROCESSING! Episode 14: E3 Part One (Microsoft)</title>
		<link>http://pixelverdict.com/2009/06/02/blast-processing-episode-14-e3-part-one-microsoft/</link>
		<comments>http://pixelverdict.com/2009/06/02/blast-processing-episode-14-e3-part-one-microsoft/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 08:00:27 +0000</pubDate>
		<dc:creator>Erich</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[alan wake]]></category>
		<category><![CDATA[e3]]></category>
		<category><![CDATA[metal gear solid]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[press conferences]]></category>
		<category><![CDATA[project natal]]></category>
		<category><![CDATA[Xbox 360]]></category>

		<guid isPermaLink="false">http://pixelverdict.com/?p=1776</guid>
		<description><![CDATA[Erich, Dave, and Adam unpack all of the excitement, disappointment, big (and not-so-big) reveals, guest stars, and sci-fi future tech of Microsoft&#8217;s E3 2009 press conference. Will Project Natal redefine gaming, or fall flat on its motion-sensing face? What does Hideo Kojima unveiling Metal Gear Solid Rising at a Microsoft conference mean for fanboy flame [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://pixelverdict.com/wp-content/uploads/2009/06/blast_processing14.jpg" alt="blast_processing14" title="blast_processing14" width="450" height="234" class="alignnone size-full wp-image-1781" /></p>
<p>Erich, Dave, and Adam unpack all of the excitement, disappointment, big (and not-so-big) reveals, guest stars, and sci-fi future tech of Microsoft&#8217;s E3 2009 press conference. Will Project Natal redefine gaming, or fall flat on its motion-sensing face? What does Hideo Kojima unveiling <em>Metal Gear Solid Rising</em> at a Microsoft conference mean for fanboy flame wars? And do we really care about Facebook on the Xbox 360? All this, and last-minute speculation about the Sony and Nintendo press conferences. Join in the discussion in the comments below, in the <a href="http://www.dvdverdict.com/juryroom/viewtopic.php?f=58&#038;t=3425&#038;start=0">Jury Room forums</a>, or by emailing us at <a href="mailto:feedback@pixelverdict.com">feedback@pixelverdict.com</a>. </p>
<p>You can listen to the show with the player below, <a href="http://www.pixelverdict.com/podcast/blast_processing_episode14.mp3">download</a> it here, or subscribe through <a href=" http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=307907540 ">iTunes</a> or by adding our <a href="http://feeds2.feedburner.com/BLAST-PROCESSING">feed</a> to your podcatcher of choice.</p>

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		<title>GDC 2009: DRM and PC gaming</title>
		<link>http://pixelverdict.com/2009/03/26/gdc-2009-drm-and-pc-gaming/</link>
		<comments>http://pixelverdict.com/2009/03/26/gdc-2009-drm-and-pc-gaming/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 17:26:29 +0000</pubDate>
		<dc:creator>Adam Arseneau</dc:creator>
				<category><![CDATA[PC]]></category>
		<category><![CDATA[digital rights management]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[GDC]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[piracy]]></category>
		<category><![CDATA[stardock]]></category>
		<category><![CDATA[steam]]></category>
		<category><![CDATA[valve]]></category>

		<guid isPermaLink="false">http://pixelverdict.com/?p=760</guid>
		<description><![CDATA[At GDC 2009, publishers and developers are anxious to discuss with you all the new games and gadgets they have in the works, but also the methods in which they wish to limit your access to their games and gadgets. Digital rights management (DRM) is a hot topic these days, especially for us bedraggled and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pixelverdict.com/wp-content/uploads/2009/03/pirate.jpg"><img src="http://pixelverdict.com/wp-content/uploads/2009/03/pirate.jpg" alt="pirate" title="pirate" width="400" height="242" class="aligncenter size-full wp-image-761" /></a></p>
<p>At <strong>GDC 2009</strong>, publishers and developers are anxious to discuss with you all the new games and gadgets they have in the works, but also the methods in which they wish to limit your access to their games and gadgets.  Digital rights management (DRM) is a hot topic these days, especially for us bedraggled and well-worn PC gamers.  Console gamers mostly don&#8217;t have to deal with any of the aggravating issues afflicted upon computer gamers&#8211;you just get the game (new or used) and throw it in your console.  For computer gamers, it gets more complicated, because we&#8217;re all filthy pirates.  Or hadn&#8217;t you heard?</p>
<p><a href="http://www.gamesforwindows.com/">Microsoft</a>, <a href="http://www.valvesoftware.com/">Valve</a> and <a href="http://www.stardock.com/">Stardock</a>, three heavyweights in computer gaming and digital content distribution are all at GDC this year, keen to appease consumer concerns that their systems are not DRM.  Call it something else, but it&#8217;s <em>not </em>DRM, because DRM is a dirty word.  Kind of like how <a href="http://www.nbcnewyork.com/news/local/AIG-Ditches-Its-Tainted-Name-.html">AIG wants to change their name</a> now, because hey, that solves the problem with consumer confidence.</p>
<p><span id="more-760"></span>It&#8217;s acronym city: CEG from Valve, GOO from Stardock and umm, Games for Windows Live from Microsoft.  Okay, that last one wasn&#8217;t really an acronym at all.  All three systems are keen on balancing the consumer need to be able to install their purchased software on numerous machines without restriction, while at the same time ensuring that revenue still gets generated by the developers (you actually buy the dang game).  </p>
<p>On first glance, Valve&#8217;s solution appears especially elegant: <a href="http://store.steampowered.com/news/2372/">Computer Executable Generation</a> (CEG) creates a unique copy of the game all your own when purchased from Steam.  You download it and can play/install it on as many computers as you want, because it&#8217;s your copy, generated specifically for you.  Since the game connects to Steam, it will recognize your unique copy and allow you access&#8211;but only one machine at a time (so no sharing it with other people).  </p>
<p>Stardock&#8217;s unfortunately-named GOO, or <a href="http://islanddog.impulsedriven.net/article/344308/Stardock_throws_GOO_on_DRM">Game Object Obfuscation</a> creates a registration entry between an email address and a serial number, intrinsically linking the two in a cross between product registration and game activation.  Once validated, the game would never need to connect to the internet again (no Big Brother checking).  This system also has the unique advantage of allowing users to disable their access and sell/transfer the license ownership to another user.  GameStop will be thrilled!</p>
<p>Microsoft <a href="http://arstechnica.com/gaming/news/2009/03/microsoft-1.ars">seems to be running catch-up</a>, with a more old-fashioned system of game registration, but are allowing multiple system installs, which is a step in the right direction.  They&#8217;re also taking steps to ensure that anyone who downloads advanced or leaked copies of games won&#8217;t be able to play them until launch day.  </p>
<p>The distiction all three publishers (and indeed the instrusty at large) are migrating towards is that restrictions and checks put in place are IP protection, not DRM.  If you buy the game, publishers don&#8217;t care if you play it on your laptop or your desktop computer&#8211;they just want you to buy it.  What they don&#8217;t like is seeing one person buy a game and then copy it to five of their friends and lose out on potential revenue.  They want to lock access to the game by a license, and allow you any method you&#8217;d like of distribution&#8211;rent it, buy it, download it, whatever!  If you bought the license, play away!  </p>
<p>We&#8217;ll have to see how the public at large accepts these new technologies and linguistic changes from developers and publishers.  PC gamers are notoriously picky about restrictions, and get uppity when companies like EA put <a href="http://www.shacknews.com/onearticle.x/52547">so much DRM into <em>Spore</em></a> that it made it it virtually unplayable.  They respond by <a href="http://www.forbes.com/2008/09/12/spore-drm-piracy-tech-security-cx_ag_mji_0912spore.html">pirating the hell out of it</a>.  PC gamers don&#8217;t mess around.  </p>
<p>So what do you all think?  Will any of these proposed solutions make you more likely to get back into PC gaming?  Or is any content control too much to stomach?  Let us know in the comments below.</p>
<p>Me, I&#8217;m just happy to be hearing language from publishers that doesn&#8217;t characterize customers into a prospective criminals.  That&#8217;s a nice change.  I can take the eye patch off now, I guess?  </p>
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		<title>E74&#8230; You Sunk My 360!</title>
		<link>http://pixelverdict.com/2009/03/17/e74-you-sunk-my-360/</link>
		<comments>http://pixelverdict.com/2009/03/17/e74-you-sunk-my-360/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 20:28:51 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[e74]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[rrod]]></category>
		<category><![CDATA[Xbox 360]]></category>

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		<description><![CDATA[My Twitter feed just alerted me to a post on Joystiq from early this afternoon that hit a little too close to home. Just when we, the gaming community, thought Microsoft had put the costly Red Ring of Death (RROD) disaster behind them with the olive branch of an extended 3-year warranty, up from the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-545" title="e74pic" src="http://pixelverdict.com/wp-content/uploads/2009/03/e74pic.jpg" alt="e74pic" width="450" height="273" /></p>
<p>My Twitter feed just alerted me to a post on <a href="http://www.joystiq.com" target="_blank">Joystiq</a> from early this afternoon that hit a little too close to home. Just when we, the gaming community, thought Microsoft had put the costly Red Ring of Death (RROD) disaster behind them with the olive branch of an extended 3-year warranty, up from the ashes of a million overheated Xboxes crawls a new contender in the fight to alienate an entire fan base &#8211; the <a href="http://www.joystiq.com/2009/03/17/is-your-xbox-360-an-e74-victim/" target="_blank">E74 error message</a>.</p>
<p><span id="more-538"></span></p>
<p>Just last month, I was a victim of this disheartening message, which is, of course, accompanied by a red light. Just ONE red light. Keep in mind, Microsoft&#8217;s extended warranty plan only covers THREE red lights. Not one, not two, not four. To say I was livid upon learning that fact would be an understatement as vast as Bill Gates&#8217; Scrooge McDuck-size pile of cash (and gold coins, presumably). As anyone who&#8217;s interacted with Microsoft&#8217;s customer service can surely attest, phone calls and e-mail got me nowhere. I spent $500 on an Elite barely over 18 months ago and I can&#8217;t get anything but a canned response from the help-desk handbook-monkey on the other end of the line.</p>
<p>Until the Joystiq post, I presumed my hardware failure was just bad luck. I bought the machine knowing there could be issues, but hoping the newer Elite might be immune. Obviously, I was wrong &#8211; on both counts. Pay special attention to <strong>Update 1</strong> of the <a href="http://www.joystiq.com/2009/03/17/is-your-xbox-360-an-e74-victim/" target="_blank">Joystiq E74 post</a>. There are some interesting <a href="http://negativegamer.com/2009/03/17/google-trends-indicate-e74s-beginnings/" target="_blank">statistical trends</a> involving the error message, along with an ever-expanding population of gamers experiencing the problem (and voicing their displeasure, of course&#8230; this is the internet, after all).</p>
<p>Some <a href="http://www.avforums.com/forums/xbox-360-hardware/958325-e74-error-just-rrod-disguise.html" target="_blank">conspiracy theorists</a> have gone so far as to speculate that Microsoft made some adjustments with the New Xbox Experience, effectively replacing the RROD with an E74 error, thus negating the extended warranty. Shady, for sure, but ultimately possible. Hopefully, those intrepid Woodward and Bernstein&#8217;s of the gaming community will continue digging up dirt, because it seems more and more people will be paying attention.</p>
<p>You want to know the most vile and nauseating part of this story &#8211; I immediately went out and bought another Xbox 360. I realize that fact sort of undermines my claims of furious rage and I felt filthy doing it, but I had to. Many of my friends are finally on Live and there&#8217;s a slew of games I still want to play. Yes, Microsoft has me by the stones, and new releases like <em>Resident Evil 5</em> and <em>Halo Wars</em> only serve to tighten the grip.</p>
<p>Fortunately, I only had to spring for an Arcade system since I have all the necessary extras, and I got it cheap thanks to Circuit City&#8217;s liquidation sale. Here&#8217;s where I&#8217;d like to make a comment about my new system containing the upgraded, cooler running chip set and better architecture, but I honestly don&#8217;t know if it will make any difference. It seems like Microsoft &#8220;fixes&#8221; the latest hardware issue just in time for the next one to arrive.</p>
<p>By the way, if anyone has any tips on how to purposely RROD an Xbox 360, feel free to leave them in the comments&#8230; the stupid thing keeps automatically shutting off before it has a chance to fully melt down.</p>
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